"It's the same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the very same method", my exasperated hubby hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. So, yes, for a graphic designer and writer who knows everything about the sort of effort one takes into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combo'. Hey, I am still a consumer, bear in mind that. I am entitled to fall for great product packaging, I have a dominating right to be human.
They are so quite ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each design bundles and made a run for the counter with them with my screaming kids and exasperated partner running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the designs that I like, but these packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to get more info THROW the PACKAGING away.
The more effort you put into designing your product packaging, more consumers will take an appearance and stop at your packaging or what's inside the packaging. Now, get more info does it make sense for me to say now that when they take and stop notification of your packaging, your chance of getting them to purchase your item boosts?
You see, the function of packaging is to grab the customer's attention. And without an electrifying product packaging, consumers are going to walk past the heaps and heaps of other rival items ... and yours ... without even knowing you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. Once they stop and take a look, you've won the preliminary.
Think about it!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the product packaging designs so much, check here after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for referral' clear folder. I do not keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into developing your product packaging, more customers will stop and take an appearance at your packaging or what's inside the plain packaging boxes.